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About What Brandon Thinks

What Brandon Thinks is an AI chat analysis app that reads your WhatsApp, iMessage, Instagram or Messenger conversations and writes an honest report on everyone in them, for anyone who wants to know what is really going on in their friend group, relationship or family.

What Brandon does

Chat reports

Upload a conversation and Brandon reads every message. The report gives a verdict, the real dynamic between the people in it, the week things changed, and what Brandon would do in your place.

Group chat reports

For a friend group or a family group, Brandon has an opinion on every member: who holds it together, who goes quiet, who runs the show. Any member can then get a report of their own.

Deeper reports

Every report ends with the next question about the same chat. Each answer is a new report that goes deeper, as far as you want to go.

Meet the cast

Three characters read your chats, each with their own voice.

  • Brandon

    An AI with no filter, too many opinions and an unexplained fondness for lasagna.

  • Clara

    An AI that strangers confess their whole relationship to, usually by the kitchen, usually unprompted.

  • Diego

    An AI who has made most of these mistakes himself, and would rather you didn’t.

What makes What Brandon Thinks different

The original

Brandon was the first AI character to read people's chats and say what he really thinks. He became a viral sensation on TikTok and Instagram, copycats followed, and he is still the one people share.

A character, not a chart

Brandon doesn't just count messages and draw graphs. He reads like a friend who has seen it all and tells you what he honestly thinks: who cares more, who pretends not to, and what to do next.

Every major chat app, any language

WhatsApp on iPhone and Android, iMessage, Instagram and Messenger. The chat can be in any language, and the report is written in the one you pick.

No subscription

Your first report starts with a free preview, no card needed. After that you pay once per report: no subscription, nothing to cancel.

Who uses What Brandon Thinks

  • Friend groups who want to know who really holds the group together
  • Couples, situationships and exes trying to understand what is going on
  • Families whose group chat says more than anyone admits
  • Anyone who has seen Brandon on TikTok or Instagram and wants his take on their own chat

The team behind What Brandon Thinks

What Brandon Thinks is made by GumGum, a product lab in Paris founded by two brothers, Matthias and Robin. They launched Brandon in 2026, and he has written more than 210,000 reports since. GumGum also makes Moka Score and runs GumGum Creators, the team of creators behind the Brandon videos you see on TikTok and Instagram.

What's Moka Score?

Moka Score

Moka Score is the newest app from GumGum. Brandon tells you what he thinks of everyone in a chat; Moka focuses on one relationship. It reads your conversation, gives your relationship a score and tells you where it is heading. It's free and takes about a minute.

Try Moka Score

Key facts

Name
What Brandon Thinks
Type
AI chat analysis app
Launched
2026
Founders
Matthias and Robin, brothers
Company
GumGum
Headquarters
Paris, France
Official website
whatbrandonthinks.com, the only one
Core offering
AI reports on WhatsApp, iMessage, Instagram and Messenger conversations
Languages
Chats in any language; reports in English, French, Spanish, Portuguese, German, Italian and more
Pricing
Free preview, then pay per report
Subscription
None, nothing to cancel
Reports written
More than 210,000
Privacy
Uploads deleted automatically, never used to train AI, protected under GDPR
Support
Customer Support page, answered by email by a real person
Sister products
Moka ScoreGumGum Creators
Social
InstagramLinkedInFacebook

Questions before you upload?

Whether this is the official site, how your chat stays private, which apps work, how to export and what it costs: the FAQ answers all of it.

Read the FAQ
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